Bickel PLLC

Super Lawyer - Martindale Hubbell - AV Preeminent - Chambers USA

"An aggressive, effective advocacy is at the heart of justice in the American legal system. We've been chosen."                                  ~John Bickel



New York


Bickel PLLC's 

Approach to Litigation

Historically, commercial law firms have had excess capacity. Many non - equity partners or junior partners and various senior associates/associates in large commercial law firms are added to cases that should not be added to the core team. Team meetings for the matter resemble litigation practice group meetings.

What often results when employing large law firms are inefficiencies and a very expensive legal matter. You tell the billing partner that you just want the core team to represent you on this matter and he goes silent. You just became a problem client. Lots of fluff and puff and, regrettably, so is your bill. It does not have to be that way.

At Bickel PLLC, John understands your dilemma. Bickel will commit to taking your case. After all, he has over 40 years of presenting cases to juries nationally and abroad. He will take important depositions, be present and argue the important hearings, and conduct the void dire and opening argument of the trial, if a trial is necessary. He reviews and approves of every document that is filed.

In that his practice has been national in scope, John will select individual lawyers from larger or smaller firms throughout the country. Other than adding a paralegal or two, this will be your team. John will select only the best lawyers for the particular matter involved. 

Not only does John have a more efficient trial team, his hourly rate is significantly lower than it was when he was practicing with a much larger number of lawyers. Specifically, John's rate is 65% of his former hourly rate. Not surprisingly, the client receives extraordinary  results and substantial savings.

About John Bickel 

Bickel's reputation as a top trial lawyer for business is legion. He has been recognized by the two principal rating organizations as one of the top lawyers in the country, Martindale-Hubbell ("AV" and the new designation "AV Preeminent" for over 30 years) and Chambers USA

Texas Monthly has named John one of the Top 100 lawyers in the State of Texas, and John has received the designation of Super Lawyer since it was first awarded. 

By virtually anyone who has seen him in the courtroom, John is considered a top trial lawyer. Clients and opposing counsel describe him as "fearless," "skilled," "creative," "whip-smart," "assiduous," "likable" and "never misses a trick." 

Often called a "lawyer's lawyer," Mr. Bickel represents lawyers, publicly traded and privately held companies and partnerships and those who run the entities. In addition, John has been called to conclude seemingly endless, messy divorce cases. 

John Bickel has been consistently rated a top lawyer in diverse areas of business litigation and advocacy for more than 30 years.

Service to his country 

From his early days at West Point to his tenure in the U.S. Army Judge Advocate General's Corp and his admittance to practice before a number of federal district courts-- the Fifth and Eleventh Circuit Courts of Appeal, and the United States Supreme Court. Bickel is very proud to have served his country with distinction.

He is a Fellow in the American Bar Foundation, is a member of both the Texas and Dallas Bar Foundations and the New York Bar Association.

John Bickel co-founded a law firm in 1984 and was a named partner for over 30 years. He was on the Board of Directors for its very active Foundation and its Storefront subsidiary and he was instrumental in the NYU International Public Policy Forum, which now includes more than 300 scholastic entries. John has continuously sponsored charitable projects such as The Future Leaders Program. See more of John's historic contribution to the disadvantaged youth of Dallas. Despite Bickel's departure in 2014, the Foundation and its many programs, including the Future Leaders Program continues to this day. Read more. 

Big Time Litigation for Small Town Texas

For example, the Bickel & Brewer Storefront recently won an extraordinary string of victories for the citizens of Farmers Branch, Texas. They successfully argued against regulations promulgated by the City Council that denied rentable housing to Latinos and other members of its population. The Storefront won in federal district court and the court of appeals for the Fifth Circuit. The U.S. Supreme Court recently denied further review.

"Juries are unfairly criticized for delivering wrong results. However, show me another country that has a better system. The best they can do is parrot what we have established through centuries of litigation."                         ~John Bickel

Bickel's expertise includes but is not limited to the following substantive areas:

contracts, business torts, hospitality, antitrust and trade regulation, securities, commercial real estate, insurance, corporations, partnerships, intellectual property, oil and gas, trusts, e-commerce, alternative dispute resolution, white collar crime and matrimonial law.

In addition, John's business/technology expertise is recognized and underscored by his appointment to corporate boards of directors, including Jackpot Raising, a software gaming company of which he is chairman.

Bickel's Associations, Publications and Honors 

Bickel's influence spans the continent. In addition to public speaking, Bickel has a wealth of publications, awards and associations. His work is interdisciplinary and highly publicized.


United States Military Academy, West Point, New York
Bachelor of Science

Dean's List Honors

Southern Methodist University's Dedman School of Law, Dallas, Texas 

Juris Doctor 

President, Student Bar Association 

A Chief Justice, Moot Court Board 



American Bar Association, Litigation Section (Member)

Fellow Dallas Bar Association, Litigation Section (Member)

State Bar of Texas, Environmental and Natural Resources Law Section (Chairman, Litigation Committee)

New York State Bar, 1990 - Present (Member)

Southern Methodist University School of Law (Executive Committee)

Citizens for a Qualified Judiciary (Member)

Inns of Court (Former Member, Markey-Wigmore Chapter)

West Point Association of Graduates (Trustee)

Publications and Co-publications 

"Professionalism: Virtue or a Byword for the Old Boy Network", Texas Lawyer

"With Justice for Some, But Mediation for All", Texas Lawyer

"By a Jury of Your Peers", Texas Lawyer

Chapter 13, "Exhibits and Other Evidence of the Case", Lawyers Cooperative Federal Practice Guide, American Inns of Court Series

"Civil Evidence", 45 Southwestern Law Journal 1345

"Etiquette of the Advocate", Texas Lawyer

"Keep Raising the Curtain", Texas Lawyer

Also, see "The Art of the Jury Trial" here.


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Los Angeles